About the Owner
A decade in digital marketing — every year of it working with hearth and patio store owners. If a rep, manufacturer, or industry friend gave you Alex's name, this is who they were talking about.
About Alex Crutchfield
Alex Crutchfield has spent a decade in digital marketing — and every year of it working with hearth and patio store owners. Since August 2016, he's helped fireplace, stove, grill, and outdoor living dealers turn local shoppers into showroom visits, quote requests, and sales.
His background covers every channel a dealer's customers actually see: digital campaigns alongside broadcast television at TEGNA, three years pairing radio with audience-based digital at Cumulus Media in the Washington–Baltimore market, and — since 2020 — Digital Marketing Consultant with LocaliQ and the USA TODAY NETWORK. It's why a Crutchfield Marketing plan never leans on a single tactic: search, social, streaming TV, email, and SEO each get used where they earn their keep.
Today, Alex is the LocaliQ partner that reps and industry insiders refer their hearth and patio dealers to by name. Every client gets the tools, technology, and reach of one of the country's leading marketing platforms — managed by someone who knows the difference between a zero-clearance fireplace and an insert.
"Reach. Engage. Convert. Repeat."
Alex grew up in North Carolina and graduated from Western Carolina University before making his home in Maryland, where he lives with his wife Lindsay and their three kids — Taylor (7) and twins Nolan and Jack (3). Weekends look a lot like his clients' showrooms: family in the backyard, a fire going, something on the grill.
Ten years alongside family-run stores teaches you how much rides on every season. It's why Alex picks up his own phone, reads his own reports, and treats every dealer's budget like the family business it funds.
"Alex understands my business and always seems to have good advice. He actually cares about me and my business and it shows!"
— Vickie Kelley, Owner, Shenandoah Kitchen & HomeTell him about your store, your market, and your goals — he'll tell you exactly what he'd do with your budget.
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