Resources
Strategies, insights, and industry knowledge to help fireplace, stove, BBQ, and outdoor living dealers grow their business through digital marketing.
Tariff-driven price increases, the expired federal tax credit, and a stalled housing market landed at the same time. Here's what each one means for your dealership — and how to sell through it.
Read Article →If customers search for fireplace dealers in your area and don't find you, there are specific reasons why — and specific fixes for each. Here's how to diagnose the problem.
Read Article →Kozy Heat dealers earn 2% co-op on net purchases, with an April 30 hard deadline. Here's exactly how the program works and what it takes to actually collect.
Read Article →Napoleon authorized dealers have co-op funds building on every order. Most never claim the full balance. Here's how the program works and why so many claims get left on the table.
Read Article →Your manufacturers set aside co-op funds on every purchase — but most dealers never collect it. Here's what you're owed, why it goes unclaimed, and how to fix that.
Read Article →81% of consumers research online before visiting a showroom. If your dealership isn't visible at that moment, someone else gets the sale. Here's what's at stake and how to fix it.
Read Article →By the time fall hits and you start advertising, your competitors have been running for months. Here's the marketing calendar every hearth dealer should follow.
Read Article →Home Depot and Lowe's spend billions on advertising. But local dealers have advantages that big box can never match — if they know how to communicate them digitally.
Read Article →Search ads put your dealership in front of high-intent buyers the moment they type "fireplace dealer near me." Here's why they're the highest-ROI channel for hearth dealers.
Read Article →Organic search traffic is free and compounding. A strong local SEO strategy makes your dealership the first result when homeowners search for what you sell.
Read Article →Facebook and Instagram let you reach homeowners who are actively dreaming about their next fireplace or outdoor kitchen — before they even start searching.
Read Article →Your past customers are your best future customers. Email marketing keeps your dealership front and center while building the trust that turns browsers into buyers.
Read Article →Most hearth dealer websites were built to exist, not to convert. If your site isn't generating consistent leads, the problem usually isn't your products — it's your digital presence.
Read Article →Consumers check an average of 4 sources before contacting a business. Premium listings ensure your dealership shows up accurately and compellingly everywhere they look.
Read Article →When a homeowner finally decides to buy a fireplace insert, will they think of you? Brand amplifier campaigns keep you visible long before the purchase decision is made.
Read Article →A great season doesn't start when the leaves turn — it starts months earlier when you build a pipeline of warm, qualified leads ready to buy when the time is right.
Read Article →Relying on a single marketing channel is like only having one burner on your showroom stove. XMO coordinates search, social, display, and more to maximize reach and results.
Read Article →Most dealers spend money on marketing but can't tell you which channels are working. Dash AI gives you a clear picture so every dollar goes where it matters most.
Read Article →The right promotion at the right time can be the difference between a record month and a forgettable one. Here's how to build campaigns that actually move product.
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