Plain answers to the questions dealers actually ask us, with real numbers from real dealer accounts wherever we are allowed to publish them. 30 articles so far.
An end of season tent sale does two jobs. It turns floor models and leftover patio sets into cash. It also clears the showroom for what sells next. Most dealers run it for…
Lead GeneratorDealers ask us what a lead should cost. They expect one number. The honest answer is a range that moves with the calendar, and one of our own published accounts shows how…
StrategyMost of what gets written about hot tub marketing could be about any store that sells anything. This is the short list we actually check when a spa dealer asks us to look at…
WebsitesAsk what a website costs and the honest answer is a range so wide it sounds evasive: a few hundred dollars a year at one end, tens of thousands at the other, for something a…
Lead GeneratorAsk a fireplace or patio dealer how many leads their advertising produced last month and you will usually get the number of form fills, because that is the number the website…
Search AdsAlmost every hearth dealer running search ads is running them on Google only. Microsoft Advertising will copy that account across in about ten minutes, which is the part…
XMOA manufacturer rep or a media company puts three letters in front of you, says the AI moves your budget to whatever is working, and asks for a signature. Most dealers we talk…
PartnersA few people a month search for "Crutchfield affiliate program" and land on our homepage, which does not explain it. So here is the whole thing on one page: who it is for,…
StrategyAsk ten hearth and patio dealers what they advertise on and you will get ten different answers: the county magazine, a radio package, a home show booth, boosted Facebook…
SEO/GEOYou have spent years hearing that your store needs SEO. Now marketing people have started saying GEO, and unlike most new acronyms, this one describes something your…
SEO/GEOIf you have talked to a marketing company in the last six months, you have probably been told that AI now answers most local searches. The number that gets quoted is 68…
IndustryIf this year has felt harder than last year, it's not just you. Three separate pressures (tariff-driven price increases, the loss of the federal tax credit, and a housing…
SEO/GEOYou search "fireplace dealer near me" or "gas fireplace insert [your city]" and your store isn't there. Your competitors are. Customers who don't know your name have no way…
Co-op ProgramsNapoleon is one of the most widely distributed fireplace and hearth brands in North America, and like most major manufacturers, Napoleon maintains a co-op advertising program…
Co-op ProgramsIf you're an authorized Kozy Heat dealer, 2% of every net purchase you make accrues to a co-op advertising fund in your name. That fund exists to reimburse you for…
Co-op ProgramsEvery time you place an order with a manufacturer, a percentage of that purchase, typically 1–3%, goes into a co-op advertising fund in your name. The manufacturer sets that…
WebsitesYour website is your digital showroom. It's often the first impression a prospective customer has of your dealership, before they visit, before they call, before they even…
StrategyHere's a number that should keep every hearth and patio dealer up at night: 81% of consumers research online before visiting a brick-and-mortar store. That means before a…
StrategyEvery fall, a predictable pattern plays out across hearth dealerships in every market: business starts picking up, phones start ringing, and someone in the office says "we…
Social AdsGoogle search ads are powerful because they reach buyers at the moment of intent. But there's a problem: you only reach people who are already searching. What about the…
PromotionsHearth and patio products have a problem that most consumer categories don't: the purchase is often indefinitely deferrable. A homeowner who wants a new gas fireplace can…
Premium ListingsBefore a homeowner calls your showroom, they're checking you out in at least four different places online. They'll look you up on Google Maps, check your Yelp rating, verify…
XMODealers who rely exclusively on Google Ads miss the homeowner who isn't searching yet. Dealers who rely exclusively on Facebook miss the buyer who's actively searching right…
Dash AI"We tried ads a few years ago and it didn't work." Every hearth dealer who's said this either ran a poorly managed campaign or ran a perfectly fine campaign and couldn't tell…
SEO/GEOEvery week, hundreds of homeowners in your area type some variation of "fireplace dealer near me" into Google. The question is: are you in the Local Pack of three results…
Lead GeneratorThe best hearth dealers don't spend October scrambling for leads. They enter fall with a pipeline they've been building since June, homeowners who have been nurtured, who've…
Search AdsThere's a moment in every fireplace or outdoor living purchase where the homeowner opens Google and types exactly what they're looking for. "Gas fireplace insert dealer near…
Email MarketingYou've earned the relationship. A homeowner visited your showroom, talked to your team, maybe even bought a fireplace or a grill from you. Then six months went by and they…
Brand AmplifierAsk a homeowner to name a fireplace dealer in their area. Most of them can't name one. They'll know they've seen signs somewhere. They'll vaguely remember a showroom they…
StrategyHome Depot and Lowe's don't actually sell fireplaces very well. Their selection is thin, their staff can't answer a technical question about BTU output or venting…
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