Crutchfield Marketing is a digital marketing agency for fireplace, stove, grill and outdoor living retailers. We build the site, run the advertising and the SEO behind it, and report every lead the work produces.
Every client gets a reporting dashboard branded to their store. Figures shown are a sample.
Backed by a Google Premier Partner. Run by an HPBA member.
Fireplaces, stoves, grills, outdoor kitchens and patio. Not home services in general and not local retail in general. That focus shows up in the places a generalist agency gets wrong: which searches actually turn into showroom visits, when the season turns in your particular market, and what a manufacturer will and will not approve for co-op.
Crutchfield Marketing is a LocaliQ Digital Partnership, so every account is backed by the technology, data and reach of a Google Premier Partner. Founder Alex Crutchfield has worked with hearth and patio store owners every year since 2016 and is an active HPBA member. He works on every account himself, so nothing gets handed to a junior team after you sign.
Tell us where to reach you. We will look at your market before the call.
Traffic is not the product. A dealer needs somebody on the phone, or a form with a name, a number and a project on it. Every channel we run is measured on whether it produced one.
Paid search catches the homeowner already looking for a dealer. Paid social reaches the one still picturing the room. SEO and your Business Profile pick up everyone who searches your name or your town.
A quote form on every page instead of only the contact page, the phone number one tap away in the header, and a page that loads on a phone in a driveway.
A call, a form or a text. In this category most of them are calls, which is why the number is never buried and why calls are counted as leads.
Call tracking, form tracking and source tagging in a single dashboard, so you can see which campaign earned its budget and which one did not.
Across three dealer accounts we run, six or seven of every eight leads arrived as a phone call rather than a form fill. The numbers behind that.
What changes is how the budget is split, how the reporting rolls up, and how much of it has to satisfy somebody else's brand standards.
One showroom, one market, and a budget that has to work.
Two to twenty showrooms under one brand, or several brands under one owner.
Brand standards to hold, co-op programs to satisfy, and a board to report to.
13 services, grouped by the job they do. Most dealers start with two or three of them. We will tell you which ones your market can actually support before you spend anything.
Show up when a nearby shopper searches, and look credible when they land.
Reach people searching right now, and homeowners who have not started yet.
Never miss a lead, and never leave co-op money on the table.
Stay in front of past inquiries and drive a spike when you need one.
Search ads catch the homeowner who is already looking for a dealer. Social ads reach the one who is still picturing the room. Both run inside a single campaign, and the AI moves money to whichever one is producing leads this week rather than leaving you to guess at the split.
All three are live. Click through them.
vanderwallbros.com
In business since 1922 and already ranking first in Grand Rapids. We rebuilt all 122 pages without moving a single web address, so there was nothing for the ranking to fall off. A quote form went on 96 pages instead of one.
See what went into it
hearth-enterprises.com
Selling fireplaces since 1974 with no website of their own to send anyone to. We built 14 pages from scratch, 17,315 words of original copy, and gave each of the two showrooms its own landing page.
See what went into it
theweathershack.com
A family store on East Main Street since 1982 whose entire homepage was a 270-byte frame around a page builder. We built 27 pages, 22,777 words, and used their own photography throughout with no stock anywhere on it.
See what went into itThree hearth retailers, each running the same cross-media technology behind every Crutchfield Marketing campaign. Every figure below comes from the client's own reporting.
Hearth retail · Washington, D.C.
A 150-year-old family fireplace retailer needed sales outside the fall and winter rush, and better return on what they were already spending.
Read the full 2025 case studyHearth retail · North Carolina
A family-owned luxury hearth and patio retailer offering design, installation and maintenance wanted more highly qualified leads from their ideal customer.
Read the first-season case studyHearth retail · St. Louis
Busy in winter and quiet in summer. They wanted a plan built around that curve instead of flat spending all year.
Read the launch-to-season case study“I have worked with agencies in the past and they were fine, but switching to Alex and his team has made all the difference! We have never been busier more consistently! The leads they generate for us just don't stop coming, and they are actual leads that we are able to convert into happy customers right in our backyard.”
“Alex understands my business and always seems to have good advice. He actually cares about me and my business and it shows!”
“Consistently have as many qualified leads as we can handle.”
“Helped our business stay ahead of the curve in a competitive market.”
What the accounts actually show.
A few people a month search for "Crutchfield affiliate program" and land on our homepage, which does not explain it. So here is the whole thing on…
StrategyAsk ten hearth and patio dealers what they advertise on and you will get ten different answers: the county magazine, a radio package, a home show…
SEO/GEOYou have spent years hearing that your store needs SEO. Now marketing people have started saying GEO, and unlike most new acronyms, this one…
Run a free performance grade and get a plain report on wasted spend, click-through rate against your category, and the searches you are paying for that will never buy a fireplace.
Search ads can start producing inquiries in the first few weeks. SEO and GEO build over 3 to 6 months as your rankings and reputation grow. XMO: Lead Generator produces leads faster than search ads alone because it runs both channels against one budget instead of waiting on one. We will tell you which channels fit your timeline before you spend a dollar.
Most programs start around $2,000 a month. Every plan is built around the search volume and the competition in your area. A dealer in a large market with several competitors needs to invest more than a dealer in a small market with fewer searches and fewer competitors. Every number we quote is a recommendation based on real data, not a package price.
No. We work month to month. If a channel is not earning its place in your budget we change it or drop it. You are never stuck paying for something that is not working.
Crutchfield Marketing is a LocaliQ Digital Partnership. You get the full tools, technology and reach of LocaliQ, a Google Premier Partner and one of the largest marketing platforms in the country, run by an agency that works in the hearth and patio industry full time. That is also why you will see a localiq.com email address. Same person, same partnership.
Often, yes. We know the hearth and patio co-op programs well enough to structure campaigns so they qualify for reimbursement, and we file the claim. We will go through what each of your manufacturers allows during the consultation. There is more detail on the co-op management page.
You will know early. Every dealer gets regular reporting and a strategy call, not just an invoice. If a channel underperforms we adjust it before it burns more budget instead of waiting for a quarterly review.
No. The strategy is built around your store's actual budget and market. A single-location dealer and a multi-store group get the same direct access to the owner and the same reporting.
Whoever it is, they are getting the calls. Campaigns take a few weeks to ramp, so a month spent deciding costs the same in June as it does in October.
Pick a time straight on the calendar with no back and forth, or fill in the form and we will follow up.
Tell us about your store, your market and what you are trying to grow.
Send a message and we will text you back.
