Reach. Engage. Convert. Repeat.
Crutchfield Marketing helps fireplace, stove, BBQ, and outdoor living dealers turn ad spend into qualified, ready-to-buy leads. Campaigns take a few weeks to ramp — start now and you'll be at full speed before fireplace season hits.
About Alex Crutchfield
Alex Crutchfield has spent a decade in digital marketing — every year of it working with hearth and patio store owners. Rather than offering one-size-fits-all packages, Alex develops tailored strategies built around each dealer's market, goals, and budget.
Crutchfield Marketing is powered by LocaliQ — meaning every client gets the tools, technology, and resources of one of the country's leading marketing platforms, optimized and managed by an industry expert who knows the hearth and patio business inside and out.
"Reach. Engage. Convert. Repeat."
Get to know Alex — his story, his family, and his 10-year track record →
Why Dealers Work With Alex
When someone in your area starts shopping for a fireplace, stove, or patio set, I make sure your store is the one they find first, trust, and choose — not just one of several tabs they have open. That's it. The technology, the reporting, the channel mix below all exist to make that happen.
As a LocaliQ Digital Partner, you get the award-winning technology, early product features, and priority support of a Google Premier Partner and Microsoft Elite Partner — optimized daily by an industry specialist, not a generic account queue.
You work directly with Alex Crutchfield on strategy and reporting — an active HPBA member with proven results specifically in the hearth and patio industry.
Deep familiarity with manufacturer co-op programs in the hearth and patio space helps you maximize your budget in ways a generic account approach typically won't catch.
Our Most Powerful Solution
One campaign that runs Search Ads and Social Ads together — with AI shifting your budget toward whichever channel is producing leads right now. It's the highest-performing solution we offer hearth and patio dealers, proven to produce leads faster than Search Ads alone.
What We Do
Every channel you need to fill your showroom and your calendar, grouped by the outcome it drives.
Show up when nearby shoppers search for fireplaces, stoves, or patio products — and look credible once they find you.
Reach high-intent shoppers actively searching, stay visible across social, and let AI route your budget toward whichever combination is converting best.
Never miss a lead and never leave manufacturer co-op dollars unclaimed — manage every part of your marketing with full visibility.
Stay top of mind with past inquiries and customers, and run promotions timed to drive a measurable spike in traffic.
Get a free, no-obligation Google Ads Performance Grade and see exactly where your budget is being wasted — and where the opportunity is.
The Industry We Know
Client Reviews
"Consistently have as many qualified leads as we can handle."
"Helped our business stay ahead of the curve in a competitive market."
"Alex understands my business and always seems to have good advice. He actually cares about me and my business and it shows!"
"I have worked with agencies in the past and they were fine, but switching to Alex and his team has made all the difference! We have never been busier more consistently! The leads they generate for us just don't stop coming, and they are actual leads that we are able to convert into happy customers right in our backyard."
Real Results
Three real dealers, 90 days each, powered by the same Cross-Media Optimization Technology behind every Crutchfield Marketing campaign.
Case Study · Hearth & Patio Retail
A 150-year-old family-owned fireplace retailer near Washington, D.C. needed a digital strategy to drive sales beyond their fall and winter rush — and improve ROI along the way.
Case Study · Hearth & Patio Retail
A family-owned luxury hearth and patio retailer in North Carolina, offering design, installation, and maintenance, wanted to engage their ideal customer and drive more highly-qualified leads.
Case Study · Hearth & Patio Retail
A fireplace and grill retailer with a steep seasonal swing — busy in winter, quiet in summer — wanted a strategy built around that curve instead of flat, year-round spending.
Common Questions
Search Ads can start driving inquiries within the first few weeks. Local SEO and content-driven channels build over 3-6 months as your rankings and reputation grow. Our XMO Lead Generator is proven to produce faster results than Search Ads alone, since it combines channels working together instead of waiting on one. We'll tell you which channels are right for your timeline before you spend a dollar.
Most programs start at around $2,000/month, but every plan is built specifically around the search volume and competition in your target geography. A dealer in a large market with several competitors will need to invest more than a dealer in a smaller market with fewer potential search queries and fewer competitors. Every plan is a recommendation based on actual data — not a one-size-fits-all package.
No. We work month-to-month. If a channel isn't earning its place in your budget, we change it or drop it — you're never stuck paying for something that isn't working.
Crutchfield Marketing is a LocaliQ Digital Partnership. That means clients get the full tools, technology, and resources of LocaliQ — a Google Premier Partner and one of the country's leading marketing platforms — optimized and managed by Alex Crutchfield, an industry expert in the hearth, patio, and outdoor living space. It's the best of both: big-platform capabilities with specialist attention. That's also why you'll see a localiq.com email address — same person, same partnership.
In many cases, yes. Alex's familiarity with hearth and patio manufacturer co-op programs means we can often structure campaigns to qualify for reimbursement — we'll walk through what your manufacturers allow during your consultation.
You'll know early — every dealer gets regular reporting and a strategy call, not just a monthly invoice. If a channel underperforms, we adjust it before it burns more budget, instead of waiting for a quarterly review.
No. Strategies are built around your store's actual budget and market — a single-location dealer and a multi-store group get the same direct access to Alex and the same transparent reporting.
The earlier you start, the more of peak season you capture. Let's build a marketing strategy tailored to your store.
Book a Free ConsultationFree Consultation
Pick a time directly on the calendar — no back-and-forth needed — or fill out the form and Alex will follow up promptly.
