Our Most Powerful Solution
Search Ads and Social Ads, run as one campaign. Search captures buyers already looking for a dealer on Google and Bing. Social reaches homeowners on Facebook and Instagram before they ever start searching. And AI shifts your budget toward whichever side is producing qualified leads right now — proven to produce leads faster than Search Ads alone.
How It Actually Works
Powered by our Cross-Media Optimization (XMO) technology — the same engine behind Brand Amplifier — applied here to lead scoring and budget allocation.
Search Ads capture the buyers already shopping for a fireplace or patio project. Social Ads create demand from homeowners who haven't started searching yet. Together they cover the whole funnel — with one budget and one report.
Your budget automatically reallocates between Google, Bing, Facebook, and Instagram based on where your qualified leads are actually coming from — not a hunch, not a quarterly review.
Every lead — every form, call, and click — is automatically scored from 1 to 10. A 1 is spam. A 10 is a confirmed sale. Everything in between tells the system exactly how good that lead really was.
When searches for fireplaces and stoves slow down, your budget automatically shifts toward the keywords and social ads that actually matter that month — instead of sitting idle on demand that isn't there.
"Consistently have as many qualified leads as we can handle."
— Rich Cartlidge, Bromwell'sIn Plain English
You run one campaign. Behind it, Search Ads on Google and Bing capture buyers who are actively looking, while Social Ads on Facebook and Instagram reach homeowners who are still dreaming about the project. Then the AI takes over:
Every lead that comes in — a form submission, a call, a click — is automatically scored from 1 to 10. A 1 means it looks like spam. A 10 means it turned into a confirmed sale.
Those scores get tracked back to exactly where the lead came from — Google, Bing, Facebook, or Instagram — and which specific ad, keyword, or headline brought it in.
Spend automatically moves toward whatever is producing the highest-quality leads most efficiently, and away from what isn't — without you having to watch a dashboard or make the call yourself.
When fewer people are searching for fireplaces and stoves, budget automatically shifts toward the keywords and social ads that are actually relevant for the slower months — and shifts back when fireplace season returns.
Let's put one AI-optimized campaign — automatic budget reallocation, lead scoring, and all — to work for your store.
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