If you're an authorized Kozy Heat dealer, 2% of every net purchase you make accrues to a co-op advertising fund in your name. That fund exists to reimburse you for advertising that promotes Kozy Heat products — paid search, social ads, display, and more. The program runs April 1 through March 31, with claims due by April 30. Most dealers either don't know the details or don't get around to filing. This is a breakdown of exactly how the Kozy Heat co-op program works and what it takes to claim what you've earned.
How the Kozy Heat Co-op Program Is Structured
The Kozy Heat co-op program accrues at 2% of your net purchases during each program year, which runs April 1 through March 31. The reimbursement comes as a credit memo applied against future orders — not a cash payment — so the value shows up in your cost of goods rather than as a direct deposit.
The reimbursement rate is 50% of qualifying advertising costs for most ad types, meaning your co-op balance can support twice its face value in total ad spend. On promotional items like dealer apparel, the reimbursement rate increases to 75%.
To put that in concrete terms: a dealer purchasing $250,000 in net Kozy Heat product annually accrues $5,000 in co-op funds. At 50% reimbursement, that $5,000 balance can cover half the cost of up to $10,000 in qualifying advertising.
The Two Deadlines You Have to Know
The Kozy Heat co-op program has two distinct deadlines, and missing either one forfeits your claim.
Rolling 90-day claim window: Any qualifying campaign must be submitted for reimbursement within 90 days of the advertising running. Run a search ad campaign in October and wait until February to file — that claim is outside the window and won't be accepted.
April 30 hard annual deadline: Regardless of when a campaign ran or when the 90-day window falls, all claims from the prior program year (April 1–March 31) must be submitted by April 30. This is the absolute cutoff. Even if you have valid campaigns from March that are still within the 90-day window, they need to be filed before April 30 or they're gone.
The combination of these two deadlines means co-op management can't be treated as an end-of-year cleanup task. Campaigns running in the fall require filing before winter. Campaigns from late in the program year require filing before the April hard cutoff. Both deadlines have to be tracked in parallel.
What Advertising Qualifies (and What Doesn't)
Kozy Heat's co-op program covers paid advertising channels — search ads, social media ads, display ads, and similar paid placements. What it does not cover is SEO. Organic search optimization, content work, website improvements aimed at rankings, and similar organic efforts are not eligible for reimbursement under the Kozy Heat co-op program, regardless of how much they benefit Kozy Heat product visibility.
For social and display ads, there are content requirements that determine whether a campaign qualifies:
- Social media ads must feature Kozy Heat content at 90% or more of the ad's content composition
- Display ads must feature Kozy Heat content at 80% or more
This is where dealers who run co-op-ineligible campaigns without knowing it lose the most money. An ad that prominently features your store branding, your showroom, or mixed-brand product imagery — even if it includes a Kozy Heat product — may not meet the content threshold and will be rejected at claim time.
Not sure if your current campaigns meet Kozy Heat's co-op requirements? That's one of the first things I review with dealers who carry the brand. Book a free consultation and we'll look at what you have.
What Documentation You Need to File a Claim
Filing a Kozy Heat co-op claim requires pulling together the right documentation package. The program requires proof that the advertising ran, proof that it was paid for, and evidence of campaign performance — typically screenshots of live ads, paid invoices from the media platform or vendor, and campaign performance reports showing impressions, clicks, and dates.
For PPC campaigns specifically, performance results need to be emailed directly to Kozy Heat's co-op coordinator before the claim is filed. Getting the documentation package to the right person at the brand is as important as the documentation itself — claims submitted through the wrong channel or to an outdated contact often go unprocessed.
The physical claim submission address is:
Kozy Heat
204 Industrial Park Road
Lakefield, MN 56150
Why Claims Get Rejected
The most common reasons Kozy Heat co-op claims are denied:
- Filed outside the 90-day rolling window
- Filed after the April 30 annual hard deadline
- Social or display ads below the required Kozy Heat content threshold
- SEO or organic work submitted as a qualifying expense
- Incomplete documentation — missing invoices, missing performance screenshots, or performance data not sent to the co-op coordinator before submission
- Claims sent to the wrong person or address at Kozy Heat
None of these are difficult problems to avoid once you know about them. Every one of them can be prevented by structuring campaigns correctly before they run and building the documentation process into the campaign workflow rather than treating it as an afterthought.
Making the Most of Your Kozy Heat Co-op Balance
The dealers who fully recover their Kozy Heat co-op funds share a few things in common: they know their balance at the start of each program year, they plan campaigns around the co-op requirements rather than retrofitting campaigns to meet them, and they treat the 90-day filing window as an active deadline — not a rough guideline.
For a dealer carrying Kozy Heat as one of several brands, the co-op balance is worth tracking alongside Napoleon, Regency, Valor, and any other manufacturers with active programs. Managing each program separately, against its own deadlines and requirements, is the only way to capture the full value across your product lines.