Crutchfield Marketing specializes in fireplace, stove, grill and outdoor living retail, and has since 2016. If a rep, a manufacturer or somebody in the industry gave you our name, this is what they were pointing at.
Crutchfield Marketing helps fireplace, stove, grill and outdoor living dealers turn local shoppers into showroom visits, quote requests and sales. Not home services in general. Not local retail in general. This category, and the specific way it buys.
The agency was founded by Alex Crutchfield, who has worked with hearth and patio store owners every year since August 2016. Before that the work spanned broadcast, radio and digital, which is why a plan from us never leans on one tactic and why we will tell you when a channel is not worth your money.
Crutchfield Marketing is a LocaliQ Digital Partnership, so clients get the tools, technology and reach of one of the largest marketing platforms in the country. What they also get is somebody who knows the difference between a zero-clearance fireplace and an insert, and who works on the account personally.
Tell us where to reach you. We will look at your market before the call.
Before anything is quoted we look at what people in your area actually search for, who is already bidding on it, and what your site can convert today. The plan comes out of that. Two dealers of the same size in different markets get different plans.
The website and its SEO are one program: the site is built, then the content and the on-page work keep it earning. Paid search and paid social are a second program, run together against a single budget that moves toward whichever side is producing leads this month.
Every client gets a dashboard and a scheduled strategy call. Leads, calls, cost per lead and which campaign produced them, in plain language. Not a slide deck of impressions.
We plan campaigns to your manufacturers' creative specs, capture the documentation while the campaign is live, and file the claims before the deadlines. Most dealers leave that money unclaimed because the paperwork is the hard part.
Alex grew up in North Carolina and graduated from Western Carolina University before making his home in Maryland, where he lives with his wife Lindsay and their three kids: Taylor, and twins Nolan and Jack. Weekends look a lot like a client's showroom. Family in the backyard, a fire going, something on the grill.
10 years alongside family-run stores teaches you how much rides on every season. It is why the owner still answers the phone, reads the reports himself, and treats a dealer's budget like the family business it funds.
Alex understands my business and always seems to have good advice. He actually cares about me and my business and it shows!
Vickie Kelley, Owner, Shenandoah Kitchen & Home
Book a time on the calendar or send a message. We will look at your market and tell you what we would actually do with your budget.
Tell us about your store, your market and what you are trying to grow.
Send a message and we will text you back.
