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Cross-Media Optimization (XMO)

XMO technology removes the guesswork of budgeting by dynamically optimizing spend across all marketing channels, so your budget is used where it will deliver the best return. It's the engine running underneath XMO: Lead Generator, XMO: Demand Builder, and XMO: Brand Amplifier. You'll typically meet it through one of those three rather than on its own.

How It Works

Full-funnel marketing on one budget

Fluid budget shifting

This full-funnel marketing technology lets you fluidly shift a single campaign budget across multiple marketing channels to reach the right audience wherever they are.

AI + historical data

We couple your historical advertising data with AI technology to optimize every campaign for peak performance.

Faster lead follow-up

Increase your online visibility across channels, and easily track and manage every lead to follow up faster and turn more prospects into customers.

57%

Of one dealer's 299,223 ad impressions in 2025 came from social running on under 4% of the budget. (Bromwell's The Fireplace People.)

"I have worked with agencies in the past and they were fine, but switching to Alex and his team has made all the difference! We have never been busier more consistently! The leads they generate for us just don't stop coming, and they are actual leads that we are able to convert into happy customers right in our backyard."

Peggy Ward, Fireplace and Grill Center
Why XMO

One technology across every channel

Optimize across channels

Our proprietary technology automatically prioritizes spend on top-performing keywords, ad sets, and target audiences to build the perfect media mix for your business.

Spend more effectively

This AI-powered technology dynamically redistributes your budget across multiple digital channels so you reach your goals for the lowest cost.

Diversify audience reach

Access a broader audience by leveraging our cross-channel and look-alike audience targeting to increase your potential customer base.

Ready for smarter budget allocation?

Let's put XMO to work across your campaigns.

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