Most fireplace and patio projects start as an idea months before anyone types a search. Demand Builder puts your store in front of that homeowner while the idea is still forming, running one budget across Facebook, Instagram, TikTok, and Snapchat. All three XMO campaigns share one engine: Lead Generator optimizes toward scored leads, Demand Builder toward cheap attention, and Brand Amplifier toward brand lift.
Facebook, Instagram, TikTok, and Snapchat run as a single campaign. TikTok and Snapchat are not bolted on afterward. They sit in the same optimized pool, which matters because plenty of homeowners planning their first fire feature are not on Facebook at all.
Targeting is built on first-party data instead of broad interest guesses, so your impressions land on households that resemble the people who actually buy fireplaces, stoves, and patio furniture. Retargeting and lookalike options widen that pool once the campaign has data of its own.
Each platform charges a different price to put your ad in front of a qualified person, and that price moves every week. XMO tracks it and keeps shifting spend toward whichever platform is cheapest right now, so you are never locked into a fixed four-way split.
Higher engagement rate than industry benchmarks. (LocaliQ customer study, 2025 to 2026.)
"Helped our business stay ahead of the curve in a competitive market."
Kevin Wood, K&T AssociatesThat is real data from a dealer account we run, and it is the whole argument for this campaign. The homeowner who calls you in October started thinking about the project in July. Demand Builder reaches them during the thinking, while attention is still cheap and your competitors are not bidding against you yet. See the numbers behind that.
Lead Generator scores every lead and spends where people are ready to act today. Demand Builder spends where qualified impressions are cheapest, because the people it reaches are not ready yet. Run both and you build the audience in the slow months, then harvest it in the busy ones.
Visibility, engagement, website traffic, and campaign results all report in one place. The goal here is attention rather than a form fill, but the spend stays accountable, and rising branded search is usually the first sign it is working.
Let's get your store in front of homeowners while the project is still just an idea.
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