Brand Amplifier builds an audience modeled on your best customers, introduces your store with two emails, then follows the people who open them across display, social, YouTube, and streaming TV. Opening an email is what unlocks the geo-fence, which is why the campaign starts there. All three XMO campaigns share one engine: Lead Generator optimizes toward scored leads, Demand Builder toward cheap attention, and Brand Amplifier toward brand lift.
The audience is modeled on your ideal customer before a single ad runs: geography, household income, home value, parental status, buying activity. You are paying to reach a defined group of homeowners, not everyone nearby.
The campaign opens with a targeted email and a follow-up two weeks later. Opening either one is what qualifies that household for geo-fencing, which is how the same person then sees you on display, social, YouTube, and OTT.
XMO watches which tactic is earning real engagement, meaning site visits, priority page views, form fills, and walk-ins rather than raw views, and moves budget toward it.
Increase in branded searches for an outdoor living business after 90 days on Brand Amplifier. (LocaliQ case study, home services.)
"They don't just complete tasks, they work with us as a true partner, always looking for ways to help us grow."
Sabrina Pistritto, Pistritto Marble & GraniteOTT and streaming TV put you in front of households that no longer watch cable and never see a search ad. YouTube is the second most visited site online after Google. Neither is reachable through a keyword bid.
One impression is forgettable. The same homeowner seeing your store in email, then on Instagram, then before a YouTube video, then during a streaming show is how a local name becomes the one they already trust when the project starts.
Reporting covers three things: engagement, brand impact through growth in branded search and direct traffic in Google Analytics and Search Console, and ROI through email match-back against actual sales.
Let's get your store in front of the right audience, everywhere they go.
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