A hearth dealer should not have to choose between a specialist who knows the business and a platform big enough to compete with national brands. LocaliQ is how our clients get both.
Crutchfield Marketing is a LocaliQ Digital Partnership. LocaliQ is the marketing technology company owned by USA TODAY Co. It grew out of ReachLocal, which has run local advertising for more than 20 years. It also owns WordStream, which publishes a yearly search advertising benchmarks report.
That gives a single fireplace store the same tools a national chain pays for: an optimization engine that moves the budget on its own, lead scoring, call tracking and top partner status with Google and Microsoft. What LocaliQ does not have is anybody who spends every day in hearth and patio. That part is us.
Tell us where to reach you. We will look at your market before the call.
Most agencies run Google Ads and Facebook from the same screens you could open yourself. These are the pieces a store gets only through a platform like LocaliQ.
XMO spreads a single budget across Google, Bing, Facebook and Instagram. Demand Builder adds TikTok and Snapchat. Spend shifts toward whatever is producing this week. How XMO works.
Calls, forms and clicks are scored from 1 to 10. A 1 is spam and a 10 is a sale. The budget follows the good leads instead of the cheap clicks.
LocaliQ's search automation reads the day's search terms, blocks the ones that will never buy and adds the ones that will. LocaliQ reported in 2024 that it makes nearly 10 times the changes a campaign manager makes by hand.
One tracking code covers calls, forms and site traffic. Calls are recorded and summarized, so you can see which ad made the phone ring. In 3 dealer accounts we run, 6 or 7 of every 8 leads arrived as a call.
Dash answers calls, texts and website chat when your staff cannot, qualifies the lead and books the appointment. See Dash.
You enter your average sale and your close rate once. The report turns leads into estimated revenue and return on ad spend. It is the report our case studies are built on.
Every account we run sits under the partner tiers LocaliQ holds.
Independent review sites rank LocaliQ against other ad platforms and marketing tools.
The optimization and lead-handling technology has been judged on its own merits, year after year.
Business Intelligence Group has honored LocaliQ's sales and marketing work in back-to-back years.
Google gives Premier Partner status to the top 3% of participating companies in each country, reviewed every year. Every search campaign we run is on that account.
(Google Partners program)
Nothing about the partnership changes who you talk to or what belongs to you.
The platform, the buying power and the partner status.
The strategy, the industry knowledge and the person on the account.
Everything that builds value for your store.
Because Crutchfield Marketing is a LocaliQ Digital Partnership. Alex works on the LocaliQ platform every day, so you may see mail from alex@crutchfieldmarketing.com and from a localiq.com address. Same person, same account.
No. The technology is the same. The plan is not. We look at the searches in your area, who is already bidding on them and what your site can convert, then build the budget from that. We work month to month.
The search half runs on LocaliQ's Google Premier Partner account, which is how that tier works. Your Facebook and Instagram ads run in your own ad accounts. Either way the ads send people to your domain, so the traffic and the rankings build on your property.
Book a time on the calendar or send a message. We will look at your market and tell you what we would actually do with your budget.
Tell us about your store, your market and what you are trying to grow.
Send a message and we will text you back.
