Customers used to find a dealer one way: a Google search. Now they also ask ChatGPT and Gemini who to buy from, and Google itself answers questions before anyone clicks. SEO keeps you winning the search results. GEO (generative engine optimization) makes you the store AI assistants name. We do both, as standing weekly work, on every site we build.
A shopper types a product, a problem, or a brand plus their town. The results under the ads are earned, not bought: content, site structure, internal links, and authority decide who shows. That is SEO.
Search anything local and three pinned businesses appear above everything else. Your Google Business Profile, your reviews, and the signals from your site decide whether one of them is you.
ChatGPT, Gemini, Copilot, and Google's AI Overviews answer in sentences, and they name only a few businesses. Getting your store into that answer is GEO: generative engine optimization.
"They don't just complete tasks, they work with us as a true partner, always looking for ways to help us grow."
Sabrina Pistritto, Pistritto Marble ImportsA site that launches optimized and then sits still loses ground every month. This is the standing loop we run for every website client.
Every week we pull what your site showed up for on Google: the exact searches, where you ranked, what got clicked, and what you missed. The next piece of work comes off that list, not off a guess.
When the data shows a search you should own and don't, that becomes the next page or post: a burn rule in your county, an honest cost breakdown, the question every customer asks in your showroom. Have your own writer? Send us the drafts and we publish them with the technical work done right.
Page titles, headings, descriptions, image alt text, internal links, the sitemap, and page speed, worked every month. Small corrections made constantly are what compound into rankings.
Every week we pull the numbers and send a short, readable report: tracked calls, form fills, and texts first, then which keywords moved, what we did, and what comes next. If a number fell, the report says so.
AI systems compose answers instead of listing links, and they favor sources they can read and verify. Every site we build ships ready for them. Here is what AI search actually changed for hearth dealers.
Your business name, locations, hours, brands, services, and FAQs are coded into every page as structured data, the format search engines and AI systems read directly. When an assistant needs a dealer in your area, your site answers in its language.
People ask assistants whole questions. “Can I burn during a ban?” “What does a gas insert cost to run?” “Who services my brand?” We build FAQ pages that answer plainly, so the answer an assistant gives can trace back to you.
Our builds are fast, clean HTML with an llms.txt file that tells AI crawlers exactly what is on the site. No page-builder clutter burying your content in code a crawler gives up on.
Your name, address, phone, and hours have to match across your site, your Google Business Profile, and the directories. AI systems check sources against each other before they name a business. Agreement is what earns the mention.
Generative engine optimization: the work of getting your business named when someone asks an AI assistant like ChatGPT, Gemini, Copilot, or Google's AI Overviews what to buy or who to hire. It overlaps with classic SEO, but it rewards different things: structured data machines can read, plain answers to full questions, and business facts that match everywhere they appear online.
Every site we build launches with the foundation in place: fast pages, structured data, a clean sitemap, an llms.txt file, and titles and descriptions written by hand. This service is everything that happens after launch. Search data gets read every week, new content goes up, pages get tuned, and you see the results in your report. The foundation is a starting line, not a finish line.
Yes, and they feed each other. Ads win the shopper who is ready today, and they stop the moment the budget stops. SEO/GEO compounds: rankings, map visibility, and AI mentions keep producing without a per-click cost. Your paid search terms also show exactly which searches are worth building content for.
When a customer asks Google or ChatGPT who to call, make the name they hear yours.
Book a free consultationPick a time straight on the calendar with no back and forth, or fill in the form and we will follow up.
Tell us about your store, your market and what you are trying to grow.
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